Watch out for the devil in your client acquisition marketing campaign (Picture: Unsplash)/ 用行銷活動動來獲客時別忘了魔鬼藏在細節裡 (照片出自 Unsplash)
Face the Ugly Truth in Client Acquisition- a PayPal Story
…many players are actually "professional campaign participants," meaning they make money by reposting mass campaign messages every day and profit if they win the prize. They have no loyalty to the product or the company conducting the campaigns, nor would they generate any word-of-mouth effect afterward.
